In fact, the advertisement is a way to let consumer know what is new, different or available and also provides a useful information for shoppers in order to make the product known in the market. There are various Pricing strategies which are followed by Adidas according to its product. Besides, I like trying new products”, on Nike and Adidas Compare and Contrast Essay. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Both of their popularity has become so immense that they are literally household names. It grounds them in the present while pushing them ahead into a future. This is not an example of the work produced by our Essay Writing Service. Do you have a 2:1 degree or higher? Indeed! Nike shoes run half a size small, whereas adidas … As Adidas, Nike also focuses on football players under its target audience. Friday, 23 December 2011, At present, in the market, we have many products launch everyday and the advertisement can’t let the consumer know all new products available but I don’t think it is true. The most basic distribution strategy adopted by Adidas is to concentrate resources at the place where most profitable customer segment is available. St. John’s University Student Managed Investment Research Equity Research NIKE (NKE) April 4, 2004 Recommendation: Sector: Industry: BUY Consumer Cyclical Footwear 76. Market and Literature Review of Adidas and Nike. On the other hand, Adidas is a worldwide sportwears manufacturer based in Germany and founded by Adolf Dassler on 18 August 1949. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. Increas… While the first quarter of 2010 shows 53 % increase in net income. So it was difficult to generalise the information. (Referred To questionnaire). These types of billboard s were specially launched for the target market of Hong Kong who is found of latest technology. No plagiarism, guaranteed! Adidas AG  is a German-based sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport. Adidas and Nike both have powerful brands that are sold around the w orld. In saying this, lots of people wear shoes that are too big for them. Nike uses different promotional strategies. PhDessay is an educational resource where over 1,000,000 free essays are collected. Adidas uses internet in many ways to reach its target audience, it created its own website (adida.com) exclusive digital content where one can get all information about the company including company back ground, products, sales, new launches etc. Recently in japan adidas came with unique outdoor adverisement concept where two footballers were hung wearing hearness and have to play football for 10 mintues. In comparison to Adidas, Nike uses different ways of billboard advertisement to promote its products, in recent times in Hong Kong to promote its Nike s T90, a series of black and white markers were posted in local Nike stores, subways, stations and also in magazines. For TV ads Nike uses various sports channels to promote its products by various celebrities like Ronald no, Renaldo, and Roberto Carlos. The implementation of these rules apply to the sort of equipment that is used in each sport. It was founded by Bill Bowerman in the year 1972 and the slogan is “Just Do It”. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Company Registration No: 4964706. While to gather secondary data internet, magazines, annual reports of the company, articles were used. Assignment On Brand Building Nike Marketing Essay History Nike is a major publicly traded sportswear and equipment supplier based in the United States. Looking for a flexible role? Whereas, Nike shoes run a half size smaller. Nike's market top right currently is around 110B USD, while adidas' is around 40B USD, so on the off chance that you needed to purchase Nike you'd need to go through much more cash than to purchase adidas. Nike vs Adidas market rivalry. Statistics reveal that Adidas shoes were out in front of Nike for a … For example, there was a soccer match between two famous European teams, Real Madrid and Bayern München, and Adidas … While to stir up Rational appeal it indirectly compared it s products with other products, the ad might be effective as it shows and considers its products superior in every game as compared to other companys products. Nike is the larger business overall and the market leader in the global sports footwear industry with revenues from their footwear of over $24.2 billion in 2018, compared to Adidas footwear … Manual Method is used to get output information after analysing data. Reference this. Then it didnt look back and today it is one of the most successful company in sporting goods. Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. The purpose I will be showing in this paper is the comparison and contrast which … Other extremely effective concept of outdoor advertisement was made in germany in 2006 during fifa world cup , a huge arc like structure with Oliver Khan s image was putted across the road , the objective of this concept was to grab attention of the vehicles passing by road and it was successful in doing this . Nike on the other end has image of an innovative company who focuses making new innovations and designing new style shoes. All of … It is the world's leading supplier of. Nike is additionally known for having better quality. Disclaimer: This work has been submitted by a university student. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Nike. Recent ad was a sort Comparative Advertisement because as the title describes Nike: My better is than your better, in this ad it shows all sports games like basket ball , baseball, Running etc and try to deliver a message that Nike products are best in every game whether it is basket ball , base ball , jumping . VAT Registration No: 842417633. *You can also browse our support articles here >. Marketing Adidas seems to be proud of its sustainable initiatives. Unsurprisingly, Western Europe is the main market for Germany’s Adidas … This dedication started with Adidas' organizer Adi Dassler. The objective of the deal must be to promote its products in foot ball after successfully promoting it in NBA games .Aditionally adidas have agreed to make eight year sponsership with major league soccer the objective of adidas is in to promote its products as well as to increase growth of the league and insvesment for youth development . To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. Like Adidas, it sells the products to independent distributors, licenses and subsidiaries. Nike from its modest start grown as a sporting leader in sporting goods. Adidas. Adidas is an older brand as compare to Nike by the date of establishment. The Adidas size chart shows the UK, EU, and JP (centimeter) sizes for adults, whereas Nike only lists US sizes. Much the same as different brands, Nike supports certain expert competitors, however theirs are substantially more prevalent. The first disadvantage of carrying primary research was difference in response. Company History NIKE Vs ADIDAS Shoes. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! In conclusion, Nike and Adidas are famous sport brands and which people usually tend to compare them to each other. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. The organisation uses various groundbreaking outdoor advertisement such as billboard soccers, expansive wall scrappers , topiary styled billboards etc. It also focuses on offering total customer service at the place where customer goes to buy its products. Limitations of Primary Data Collection Method. 64 78. They fantasy about purchasing their own home and a plot of land to farm. It mainly shows its ad during football games. In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . Nike vs Adidas. 1. Other than this recently adidas used windows messenger game platform in order to promote its Predator and f50 boots to the age group of 15-24 years old males. number: 206095338. But generally it uses Market skimming strategy, that is the price of the product depends upon its colour, look etc for example: white colour shoes of Adidas is more expensive than other colour shoes. Haven’t found the relevant content? The adidas Group strives to be the global leader in the sporting good s industry with sports brands built on a passion for sports and a spo rting. "Decision making" was the most mentioned Con at adidas. In conclusion, Nike and Adidas are both famous sports brand, people usually tend to compare them to each other and got a finally choice but I think price is a vital factor that influences consumers to make the final decision. Emilyn R. Orlain Draft no. It was difficult to find data from company s website as sometimes they might not say their weakness. It was established in 1920.The Original founders of Adidas were two brothers Rudolph and Adi Dassler .The companys first manufacture were slippers and after that they decided to make sport shoes which went so successful that it led them to open their own shoe making factory in 1926. In 2009, the Market shares of Adidas was 22% of the worldwide athletic footwear while on the other end the market shares of Nike was about 33 % . While Nike on the other end has very specific target audience .It focuses mainly on males and females, who are between 18 35 years old. After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. 1. Both Nike and Adidas are sportswear companies whose products throughout many parts of the world are very popular and have been the top two leading sport companies in the sports industry. For example, if you’re a women’s size 8 for Adidas, your foot is 9.7-inches long. They pretty much have the same target: people who love sports. So for this purpose it opened its shops all around the world. If you need assistance with writing your essay, our professional essay writing service is here to help! Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11, 2012 ------------------------------------------------- Executive Summary Nike, Inc. is a globally-recognized athletic sports apparel company with strong. Introduction ... Brands. With superstar athletes in almost every sport donning the Swoosh logo, it was once the must-have in sports … We're here to answer any questions you have about our services. Nike sold $22.3 billion worth of footwear in 2018 while Adidas … Main Difference The main difference between Adidas and Nike is that the logo of Adidas is three stripes, whereas the logo of Nike is a swoosh. Adidas and Nike are the main competitors in this market, but they handle the marketing and promoting differently. In case of target audience both Adidas and Nike have different target audience globally. The recent Adidas original Ad has celebrities like David beck ham, Agnes den, they used Informative Advertising because the objective of the ad was to create awareness about the launch of its new star wars collection which includes cool, funky clothes and shoes for youth, so in order to attract them they used Musical Appeal to stir up the feeling of buying. "Long hours" was the most mentioned Con at NIKE. Adidas uses different media vehicles which can pop up its advertisement on television; it uses various sports channels like Star Sports, ESPN. The main target audience of Adidas are between 12-34 years consumers specially involved in sports. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. In the world today, it may be difficult to generalize beyond the visuals of Nike and Adidas shoes. It is also now recognised as world s leading manufacturer, designer, marketer and distributor. Recent research founded that Nike scored low rates as compared to Adidas in terms of positioning; this is because they primarily focuses on men, only 10% of female supposed that they would buy Nike sneakers again, while rest of the women likes Adidas because it focuses on both men and women uniformly. Horizontal Analysis: Nike sales grew 5% and Adidas grew 14% in sales. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market focus, sponsorships, marketing and advertising, price and product. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with over 23.6 billion euros in annual revenue and a brand value of … Our academic experts are ready and waiting to assist with any writing project you may have. 9th Oct 2017 For example sample 21 Said the action it shows in its ad s add attract the viewers and also the style of showing the product was awesome. On Twitter, Adidas’ 2.9m football and soccer followers are outnumbered by Nike’s 4.6m whilst on Facebook, the gulf is even larger with Nike Football’s page enjoying over 42.2m followers, … 1. Nike has dominated the market for a long time. The slogan is “Impossible is nothing”. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. 2 Date. The use of sports equipment has grown and developments have been made technologically over the years to improve their performance and also the efficiency in which the sportsmen and women use to play the sports. It also uses yahoo to promote its products, according to me the objective of using yahoo and other popup ads is to make youngsters who often goes online, aware about the brand. Total estimated time used to complete this report will be 9 week. Nike It has established its own website, where customers can get lots of information about the products and company. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Nike is a U.S based brand of sportswear while Adidas is a German-based company. The other difference is their advertising message; they both use same scoop and scale but try to communicate with different messages. No, Nike and adidas do not have the same sizing. (2018, Jan 12). According to Global Market Shares, Nike is sitting at 31%, while Adidas is estimating about 16% of footwear status. Nike Inc. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. As Nike s one of the main target audience are football players its key positioning in customers mind is to provide competitive edge; help athlete to perform well. It promotes its products by adopting endorsement focus scheme, creating a prevailing media existence, establishing flagship stores and use of magazines, billboards, mobile etc. The person who wrote secondary data might be biased. The same size on Nike … The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. There are various sports which are targeted by Adidas that includes gym regulars, NBA players, Football etc and also the youth who believes in living a sporty life style. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. 60 263. All of the types of sports invented by man have their different rules and regulations. As compared to Adidas , the price of products of Nike are high. Each individual has its own view. In terms of market focus, Retail is a key focus for Nike in connecting with consumers, both online and in store. Nike … 3. Along these lines, all that they do is established in sports. Nike was initially started in 1962 as a blue ribbon sports. Nike was founded and established in 1964 while Adidas was founded and established in 1948. Price is a vital factor that influences consumers to make the final decision. 2. Nike and Adidas are two of the most popular sports equipment companies in the world. For Nike, … In order to carry out research there were two main methods used Primary and Secondary Research methods. Besides sports footwear, the company. Adidas is seen to run true to size. In addition to shop, Adidas also gives online buying service. The two companies have a difference in their market segmentation in that when Nike applies the geographic segmentation to enter the developing markets in other parts of the world, … Other than this , adidas also uses various maganizes and newspapers in order to promote its products . Adidas AG is beating Nike Inc. on Wall Street recently, with shares that have gained 21.87%, so far this year, compared to 16.92% for Nike. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. These companies also provide the customers varieties of footwear such as sports shoes, casual shoes, boots, sandals and stockings. Which was most effective advertisement strategy as it helped the compnay to increase 14 % brand ratings by gamers.Additionally popup ads can also be found on yahoo , espn home pages etc . Nike and Adidas have also been the top sponsors in the sports industry. But on the other hand 60 % of entire sample likes and gave an average rate of 8.5 to Nike, out of which 40 % sample likes it and gave an average rate of 7 because they deem its shoes are good in quality, comfortable over long distance. You can view samples of our professional work here. Free resources to assist you with your university studies! Hire a subject expert to help you with Nike and Adidas Compare and Contrast Essay, Whereas, Adidas are European market focus because Europe is the birthplace of Adidas with a long tradition of domination in the marketplace. In contrast, Adidas sponsors professional soccer, tennis, general athletics with mainly clothing. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and … As compared to Adidas, the price of products of Nike are high. Retained earnings at Nike decreased by 11% and increased 13% at Adidas. For example many of the samples said I would go for Adidas because they are cheaper and also I feel myself more comfortable in the products of Adidas, particularly youngsters who are fascinated in playing foot ball because David Beckham wears it. Retrieved from https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Nike and Adidas Compare and Contrast Essay. By continuing we’ll assume you’re on board with our cookie policy. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . Adidas runs bigger than Nike by up to 5 millimeters. https://phdessay.com/nike-and-adidas-compare-and-contrast-essay/, Assignment on Brand Building Nike Marketing. Adidas has its own unique brand positioning in the mind of customers. Nike’s high variance could mean that more Nike’s sneakers are either a hit-or-miss, whereas Adidas… All work is written to order. It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. Our behaviors proved that the products do value for money. Adidas shares have also outperformed the … Scholars Therefore, you should get a size up when buying Nike shoes. In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . Nike and Adidas … His inspiration was to make all competitors perform better in the game of their choice. We use cookies to give you the best experience possible. 48 Vitosha Boulevard, ground floor, 1000, Sofia, Bulgaria Bulgarian reg. On the other end the sales of Nike in the fourth quarter of 2009 was decreased down by 7 %. These two companies sell and offer a wide range of products for the customers and their products offered is mainly on sports wear for men and women. According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. Other than this Nike uses ESPN magazines to promote its product. Nike uses various online methods in order to promote its products. The sophistication of the equipment used also depends on the sport itself and the nature of those who play it. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. 12M .. NIKE Part 1: Organizational Analysis 2/6/2013 NIKE Part 1: Organizational Analysis Table of Contents Executive Summary3 Overview and History4 Organizational Strategies and Innovation5 Organizational Design and Effectiveness6 Competitors7 Organizational Structure7. These markers were a kind of 3D Window Display, and to watch it, customer need to text the key word displayed on the marker and has to download the Nike application. Study for free with our range of university lectures! Adidas is the second largest company who manufactures sporting goods all over the world. Nike as brand has high premium , so the price of its products is high than adidas. 56 49. – Based on above analysis following Conclusion can be made ; Both Nike and Adidas are following almost same types of promotional Strategies up to some extent, both benchmarks each other, both uses internet , billboards , magazines , TV advertisement to promote their products the only differences is that they both are using different celebrities to promote their products and they also follow different endorsement strategies ,Adidas focuses on sponsoring a team and various events, while Nike bulls its eye on various stars of football, basket ball, golf etc. Nike is the most valuable sports brand in the world, especially in North America. Nike and Adidas Compare and Contrast Essay Submitted by : Miss Sudarat Doungbanthao Submitted to : Aj. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Logo of Nike is Swoosh while that of Adidas … Nike and Adidas have also been the top sponsors in the sports industry. In order to grab attention and to stir up Emotional appeal it used Fantasy and surrealism because certain images shown create fantasy. More recently, both brands … So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about quality and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. Adidas is the Identification of Game It is Adidas' objective to be the chief athletic brand on the planet. Registered Data Controller No: Z1821391. … It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers. Recently in order to improve its brand positioning , it made a deal with NFL by paying 1 billion dollar (approximately) , Nike will produce all the on-field apparels , it will also produce game uniforms and other side line personal apparel and fan gear. Nike although continuous to compete in the global market as the leader in terms of sportswear accessories, Adidas is growing exponentially at the speed of light and gradually coming to the verge of giving Nike a competition. Adidas shoes tend to run bigger than Nike’s by at least 0.1 inches based on the shoes. 30 % of total sample remembers and likes, TV ad of Adidas because they use well-known celebrities like Beckham, Messy, Kaka etc and they are more eye-catching. Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. Limitations of Secondary Data Collection Method. can use them for free to gain inspiration and new creative ideas for their writing assignments. Net income grew by 14.9% at Nike and 48.5% at Adidas. In 2009 the sales percentage of Adidas reported decline in profits. For instance one of the images of Adidas is those who want to wear light shoe should go for Adidas, rather than going for other brands. According to housewife Tanai Cohen, “There are too many new products on the market and it is impossible to find out about them without advertisements. Adidas has been subject to many of the same criticisms as Nike in relation to worker exploitation including in a report by War on Want on conditions in Bangladesh in 2012. The sample used by a secondary person might be small. 40 % of respondents prefer and gave an average rate of 6.9 to Adidas because it is cheaper and lighter in weight. 2. Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. George and Lennie's fellowship gives them a sense a reason and having a place. Nike and Adidas Compare and Contrast Essay. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. As for ratings’ distribution, Nike has a higher variance (ranging from 3.5 to 4.5 stars) compared to Adidas’ ranging from 4 – 4.5 stars out of 5 stars. Out of total respondents, only 70% of respondents were able to give description of recent ad of two companies out of which 40 % of respondents described Adidass new star war collection, while other 30 % of respondents described Nike s War hawk Matt Scott s No excuses commercial. Save time and let our verified experts help you. Nike is an international US - American sportswear manufacturers. Adidas also uses various sales promotion startegies in order to increase its sales, one of the recent sales promotion strategies is adidas coupons and coupons code in which adidas distributes coupons through dealtaker.com in which if a customers code matches with the adidas code , discount up to 30% or more than that will be given by company on various types shoes. The founders of Nike were Bill Bower man and Phil Knight. Same as Adidas, it also sells its products online. North America and Western Europe are the pair’s two top regions for sales. About: the Adidas company was started by 'Adolf Dassler' & his elder brother 'Rudolf Dassler' in yeat 1924 under the name 'Dassler Brothers Shoe Factory'. NIKE had 178 more reviews than adidas that mentioned "Work environment" as a Pro. On one hand, Nike owns around Umbro, Hurley, Converse and … While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. Different brands, for example, Adidas and Reebok their items are less expensive, hence being progressively assessable to breaking. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. , Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ shows 53 % in. Retained earnings at Nike and Adidas Compare and Contrast Essay channels to promote its.... 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